A Comprehensive Guide to Recruiting on Facebook in 2023

Some of you may think, what's the point of using Facebook when we have LinkedIn? Job boards are great, they're the go-to for active job seekers, but utilizing social networks like Facebook is a great way to source passive candidates - those that are perfect for the opportunity but might not be actively searching for a new role.

The social media channels most used for recruiting are:

Facebook (68%)
LinkedIn (65%)
Twitter (48%)
Instagram (46%)
YouTube (35%)

Facebook has become an integral part of the recruitment process for many businesses. Helping recruiters connect with candidates and build great teams around the world. It's also an effective way businesses can develop their brand and get noticed by passive talent.

In this comprehensive guide, we will discuss everything you need to know about Facebook recruiting. Let's get started!

1. Why recruit on Facebook?

Build your employer brand while promoting open jobs

The first thing to consider when deciding whether or not to recruit on Facebook is whether it aligns with your overall marketing and recruitment strategies.

Top 3 sites employees go to, to review employer brand and reputation:

Facebook (50%)
Glassdoor (45%)
LinkedIn (44%)

If you are already using other social media for recruitment like LinkedIn, Twitter, and Instagram to promote your employer brand and open jobs, then Facebook could be a good choice for you.

Connect with potential candidates on a more personal level

Facebook recruiting portal can help you build stronger relationships with job seekers and engage them in meaningful conversations about your company, which can ultimately lead to better quality recruitment.

As a platform for sharing content and connecting with people, Facebook gives you access to a wider pool of potential candidates than most other recruitment channels.

Utilize paid advertising to target specific demographics

The ability to use paid advertising to reach specific candidate demographics may be difficult or impossible to target through other channels. However, when using Facebook for recruiting, you can target job seekers based on location, interests, education level, and more. This allows you to reach the best candidates for your open roles with laser-focused precision.

Reach passive candidates

Unlike active job seekers, passive candidates may not be actively searching for jobs at this time. But with an enormous user base and excellent targeting capabilities, you can reach these individuals as well and greatly expand the number of potential candidates when recruiting via Facebook.

Save time and effort in the process

With automated job positions and the ability to reach a large number of qualified candidates, Facebook streamlines your recruiting efforts and helps you refocus your resources so you can engage with top-tier talent, fast and easy.

Easy application brings more resumes

Facebook makes it easy for job seekers to apply for your positions. This can help you collect more resumes and increase the number of qualified candidates who are interested in working for your company.

Support diverse recruitment strategies

Although Facebook's recruiting portal may not be the best platform for all types of job openings, it does offer support for a variety of recruitment strategies.

Whether you are looking for entry-level candidates, experienced professionals, or remote workers, there is likely a way to use Facebook to help you achieve your recruiting goals. Besides, recruiters can reach candidates from over the world, this is especially beneficial for companies with global offices and remote workers.

2. Steps to recruit talent on Facebook

Step 1

Create a recruiting page for your company on Facebook. This can be a standalone page or integrated with your existing company profile, depending on your preferences and recruitment needs.

Step 2

Define the specific roles and skills that you are looking for in potential candidates, and use this information to create targeted job ads that will reach the right job seekers.

Step 3

Leverage Facebook's paid advertising platform to boost your job ads and reach a larger audience of potential candidates, including those who may be less active on other social media channels or are more difficult to target using traditional recruitment methods.

Step 4

Use targeted outreach strategies within Facebook, such as posting relevant content, sharing jobs and company updates, and creating groups to connect directly with potential candidates.

Step 5

Follow up with interested candidates and keep them engaged throughout the recruitment process. This can include offering interviews, answering questions about your company culture or open roles, or requesting referrals from existing employees. By engaging with candidates online and building strong relationships, you can increase the quality and quantity of resumes you receive.

Step 6

Measure the success of your Facebook recruiting efforts by tracking and analyzing the number of candidates who apply to open roles, your return on investment for paid ads and other recruitment strategies, and the time-to-hire metric or other recruitment KPIs for each role. This can help you identify areas for improvement and optimize your approach over time to maximize results.

3. Strategies for Facebook recruiting

Define clear goals for your Facebook recruiting efforts

Whether you want to source new candidates, engage with existing talent pools, or build brand awareness among potential recruits, having specific and measurable objectives can help you stay focused on the tasks at hand among a vast talent pool when recruiting via Facebook.

Create a focused content strategy

Your content strategy should support your recruitment goals and target the right audience. This can include posting job ads and descriptions, sharing industry news and insights, or creating valuable resources for job seekers.

Automate responses and onboarding tools

Recruiting through Facebook can help you streamline the candidate experience and reduce administrative work. By implementing these tools or partnering with a recruitment agency, you can spend more time engaging with candidates and building relationships.

Leverage the power of paid advertising on Facebook

With advertising, you can reach a wider audience of potential candidates. By using targeted audiences, conversion tracking, and other tools to optimize your ads, you can achieve better results for less money.

Make the most of Facebook's native features and tools

Facebook has numerous features and tools to help you engage candidates and build relationships, including groups, polls, and surveys. Along with that, you can connect with potential recruits and drive interest in your job openings.

Reach out to candidates directly

With Facebook job recruitment, you can respond to questions and concerns right away with no barriers. And by engaging in ongoing conversations, you can build trust and credibility that will encourage qualified candidates to apply for your open roles.

Share testimonials and stories

Testimonials and stories from high-quality people about how they have built successful careers will help potential candidates understand what the working environment likes. By highlighting your company culture and values, you can attract talent that is a good fit for your organization.

Measure the success of your Facebook recruiting efforts

You can evaluate the efficiency of your Facebook job recruitment by tracking key metrics such as application rates, time-to-hire, and return on investment for your recruitment efforts. This can help you identify areas for improvement and continuously optimize your strategy to get the best results.

4. Best Facebook features for recruiting candidates

Targeted Ads

Facebook's robust ad platform allows you to target your job ads to specific audiences, ensuring that you are reaching the right candidates. This can help you minimize your advertising costs and reach the right candidates for each role.

Facebook Groups

Facebook Groups are a great way to engage with potential recruits, build your employer brand, and generate interest in open roles in your organization. You can create special interest groups focused on specific topics of interest or industry trends, or join existing groups where you can share your job postings and thought leadership content.

Polls and Surveys

Facebook's native polling and survey tools enable you to get valuable insight about potential candidates, including their motivations for looking for new roles, desired job attributes, or levels of interest in specific positions. This information can help inform your recruitment strategy and improve targeting.

Facebook Live

Facebook Live is a powerful tool for engaging with candidates and sharing your company culture in real-time. By broadcasting live events, Q&As, or interviews with current employees, you can build trust, increase the visibility of open roles, and attract candidates who are a good fit for your organization.

Facebook Graph Search

By leveraging the power of Facebook Graph Search, you can identify candidates using specific criteria, including profession, education, skills, qualifications, experience level, or location. This can help you recruit for hard-to-fill positions and target passive candidates who may be interested in making a career move.

Jobs on Facebook

Facebook's Jobs platform allows you to easily post open positions and collect applications directly on Facebook. This can help you reach a wider audience of potential candidates and make the application process more convenient for job seekers.

5. Best practices for recruitment on Facebook

Create a community

Creating a community where interested job seekers can learn about your company's career opportunities and culture is one of the most effective ways to leverage Facebook's visibility and job recruitment.

This can assist you in engaging with potential candidates, developing your employer brand, and increasing interest in your job postings. Some effective community-building best practices include:

Hosting Facebook Live events or Q&A sessions
Creating employee testimonial videos and sharing them on Facebook
Publishing blog posts or articles on topics of interest to potential candidates, such as career advice, industry trends, or relevant news stories

Employer branding

Your Facebook page is the place to share all kinds of company information, culture, and vibe. Promote your brand and commitment to your employees, so you can attract top talent.

Some strategies for employer branding when recruiting through Facebook include:

Sharing photos and videos that showcase your company culture and values
Share your workspace, testimonials from current employees, and a quick summary of your company culture

Consistent content creation

Keeping a steady update of interesting information is essential to making sure you appear in fans' News Feeds. The more your posts are likely to show up in the News Feed, the more followers interact with your postings.

Some best practices you might need when creating content for Recruitment via Facebook.

Don't be hesitant to pose inquiries that spark debate
Create an editorial calendar where you may designate the post periodically
Content topics should cover one of the following: Company Insights, Employee features, Internally generated content, Industry relevant content, Job seeker related content

6. Conclusion

As an effective and popular social media platform, Facebook recruiting portal has become an integral part of the recruitment landscape, offering a range of tools and features that can be used to engage with potential candidates, build your employer brand, and increase interest in open roles.

Some key strategies for using Facebook for recruiting include creating a community, using polls and surveys to gather insights about candidates, and investing in content creation to boost visibility and engagement. With the right approach, you can use Facebook to find and attract top talent for your organization.

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