Recruiting Takeaways from Pokemon Go
While reading the first half of this article written by Michael Crowcroft on the Prominence Blog, I thought to myself, he must have gotten his head knocked by a Poke ball. Was he being serious? Using lures to kick-off impromptu career fairs, turning offices into Pokestops and starting recruiting quests sounds far too ridiculous to me. Thankfully my hunch was right, he wrote it as a joke but it got me thinking… isn’t recruiting just like catching Pokemons?
The concept of Pokemon Go is simple, players scout areas to capture and train pocket monsters for battle, which parallels the act of sourcing, engaging and placing of candidates in the recruitment world. In reality, Candidates do not just appear like Pokemons do and it takes more than just good swiping and a Poke ball to catch the purple squirrels. Here are 5 recruiting takeaways from Pokemon Go’s gameplay:
- To catch the right Pokemon, you’ve got to be at the right place
According to Vox, as with the real animals, finding specific Pokemons depends on your location and terrain. For example, if you go out to a park, you’ll probably see more grass- or bug-type Pokémon. If you go near a lake or ocean, you’ll be able to pick up more water types. And if you go out at night, you’ll see more nocturnal fairy and ghost types.
To find candidates, you’ve got to be where your candidates are. The new generation of candidates are living and breathing social – LinkedIn, Snapchat, Twitter and Instagram, millennials consume content on these platforms on a daily basis.
If you’re not at the right place, you won’t find the type of candidates you’re looking for.
- Lures work, but use the right ones
There are a variety of items in the game you can use to lure and capture the little monsters…but depending on the typical ‘lures’ like bigger salaries and opportunities for promotion to retain a candidate’s interest in a job is no longer valid. Millennials do not want more money, they are interested in flexible work schedules, perks and a sense of purpose and value at the company.
It’s important to understand what every candidate is looking for in a job and enable the best-suited lure modules. A one-size-fits-all strategy might not always work.
- Catching the right candidates takes more than just a Poke Ball
If only reaching out to Candidates were as easy as exploring the world and throwing Poke Balls, life would be so much easier as a recruiter.
When it comes to sourcing the right candidates, it takes time, effort and sometimes even money to establish a connection – think phone calls, meetings and drinks. Plus, not all candidates are active, and sometimes the good ones remain hidden in the depths of your database. Besides finding and using the right search tools and strategies to sift out qualified candidates, you’ll also need to work on promoting vacancies to cast a wider net.
Enhance your sourcing techniques and keep your sourcing strategies up-to-date: attend webinars, join LinkedIn discussion groups and read trend articles to stay on top of your game. Why not get more value out of your daily twitter feed and follow these recruitment experts?
- Your ultimate goal isn’t the Pokedex, it’s making placements and money
Trainers in Pokemon World have one ultimate goal – that is to ‘Catch ‘Em All’, but that’s not the case in recruitment. As a recruiter, you’ll want to hit KPIs and get fatter commissions. For recruitment owners, you’ll want faster placements and more profits. Catching them all might give you a huge database in return but ultimately, a decaying collection of resumes isn’t going to pay the bills.
- Your digital avatar matters
Once you sign up for Pokemon Go, you’ll need to customize your digital avatar. Your gender, eye color, hair color, shirt, hat, pants, shoes, and even the style of your backpack. But none of your choices will affect how well you play as a trainer.
As a modern recruiter, you can’t afford to ignore your ‘avatar’ or personal brand because before a candidate or client responds to you, they’re likely to look you up online. Without communicating your values, achievements and personality, to them you’re just another recruiter. First impression matters. Build your personal brand and stand out from your competitors.
Do you agree/disagree with the points above? Or do you have ideas on how you can make Pokemon Go your secret recruiting weapon? Let me know in the comments, I’d love to hear your thoughts.